I’ve been doing a lot of research about how anniversaries have been covered in the media. It's great that the Mr. Clean team is currently executing a media relations and pop culture outreach program for the brand's 50th anniversary. Also, I thought this was clever and media savvy way to promote an anniversary --it is in celebration of the Wizard of Oz's 70th anniversary next year. (See coverage on the ShoeFlyer blog.)I've seen a lot of coverage about classic styles returning in a downturn economy, and there is a lot of information about how to build a classic wardrobe, with the perfect equation of 60% classic, 20% basic and 20% trendy.
And, our research team found that 70% of women prefer classic styles over trendy. This is a great foundation for the 60th anniversary of the brand and reinforcing its classic heritage.
It was also very interesting to learn –according to a Consumer Reports research study – that most women own at least 19 pairs of shoes each. WikiAnswers said women 25 to 50 own between 40 and 60 pairs. I think it is close to 40. Great opportunities for Brown Shoe.
-Peggy
1 comment:
My mom and I were chatting about EA this weekend. We BOTH have had a lot of products throughout the year. She think she still has one of the straw bags somewhere, so I am making her look for it. And we both think that I had a pair of sandals as a kid. Did they make kids shoes? Anyway, we have just always loves the classic looks of the brand.
Post a Comment