I’ve reached out to some of our global affiliates to understand the shoe-scape in other countries. I've also checked out some sites that have global appeal and would be great to garner information as we develop our global programs:
KeyShapes.com
GlobalFashionReport.com
I also found a 2007 Global Industry Analysts global shoe study summary that reinforces how important the Asia and the Pacific Rim are to the shoe industry. In fact, Asia-Pacific represents the largest footwear market, in terms of volume. It will be so important to give these markets (and the other priority markets) the turnkey tools they need to communicate to the media in their regions.
-Elizabeth
4 comments:
Speaking of everyone's shoes....I love the shoes you were wearing yesterday in our Brown Shoe meeting! Where did you find them? You have the best shoes. I have shoe envy:)
--Colleen
Thanks, Colleen. I do love shoes! They were Franco Sarto. go check them out on BrownShoe.com.
It's amazing how when you begin to live and breath shoes you take notice of everything related to shoes - even checking everyone's shoes out throughout the day. Ha!
Back to work...after speaking with our European colleagues, I have a better sense of their shoe-sense, which provided better direction for the Naturalizer approach.
After sharing my slides with the team, I'm look forward to working together to put the finishing touches on it today. It's been a great experience along as we've "walked in her shoes."
Gotta run (or walk!).
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