Later today we'll be sending our program to Brown Shoe and the team is really excited about the presentation and moreover, bringing the programs to life.
Our digital expertise will reach influencers and help make www.shoes.com THE online shoe destination.
Our global experience and resources will allow us to bring structure, creativity and turnkey tools to Naturalizer's partners around the globe.
Our understanding of brands, marketing to women and flawless execution will heighten brand awareness as Etienne Aigner celebrates its 60th anniversary.
We believe that MS&L is the right fit for Brown Shoe and look forward to further developing programs and plans for these brands as well as others in the portfolio.
As you peruse through other posts in this blog you'll see the passion that the team and agency has for Brown Shoe and its brands. We look forward to continuing the path forward together.
-Peggy
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3 comments:
Just perusing www.ShoeFlyer.com and noticed this great shoe fact that I wanted to share with the team..."Maybe you've heard of the lipstick effect, which states that women buy more small, feel-good treats like lipstick during recessions, while spending less on big-ticket items like jewelry and clothes. Now retailers in the UK are pushing a new theory: that the financial downturn is linked to a recent increase in high heel sales."
Hmmm. Looks like we better start working out our calf muscles!
I'm taking a final look at the program and am excited to hit send to get it over to Erin.
Great job team! I think this shoe fits!
Agreed Caryn. Great Job Team!
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